In 2022 Qatar will proudly host the FIFA World Cup
Qatar is a unique business proposition for international suppliers
The challenges are diverse & success is rooted in local business culture
Many challenges are unimagined - even to experienced World Cup suppliers
I am deeply honoured & proud to have advised for 12 years in Qatar
HH Sheikh Tamim bin Hamad Al Thani as his personal Sports Business Adviser
This equips me with unique experience & insight into the local ways of business & a deep understanding of the challenges facing international suppliers looking to support the success of a World Cup in Qatar in 2022
30 years of commercial success in the Gulf:
CultureBridge:
Providing experienced based, business focused, culturally attuned solutions to World Cup suppliers globally
Sir Dave Richards -
"I have found Perry's insights truly invaluable over the last 10 years. He has always reacted promptly to my wide ranging requests, providing pragmatic, business focused & targeted advice."
- Former Chairman of the English Premier League.
Sir Frank Williams –
I just wished I had met you before I came to country. You’ve taught me more in one hour than my previous 2 years!
- Founder, Williams F1 Racing
CLUB SPONSORSHIPS
FI TEAM INVESTMENT
EVENT SPONSORSHIPS
FOOTBALL MANAGEMENT
SPONSORSHIP SALES & ACTIVATIONS
TRADING
FRANCHISE SALES
EXECUTIVE SEARCH
DEFENCE & SECURITY
TECHNOLOGY TRANSFER
EXPERIENTIAL EDU-TAINMENT
NATIONAL TOURISM STRATEGY
VVIP CHARITY GALA DINNERS
PROFESSIONAL SPORTING EVENTS
COMMUNITY ENGAGEMENT EVENTS
MUSIC CONCERTS
EXHIBITIONS
CONFERENCE MANAGEMENT
Launching the CSM Office Qatar with Lord Sebastian Coe, Chairman
I empower clients to achieve sustainable & profitable business both in & from the Gulf by leveraging experienced based insights into regional customer aspirations, needs & modus operandi.
I also provide direct access to my networks & relationships developed over the last 30 years to deliver:
· Strategic Planning
· Identification of Alternative Routes to Market
· Identification of Partners & Agreements
· Creation of Lobby Positions in Competitive Scenarios
· Marketing & Communications Strategies
· Leveraged Relationships
· Business Intelligence & Market Assessments
· Discrete Due Diligence
· Director & Staff Training
Introducing HH Sheikh Ahmed Al Maktoum to
Mr Piero Ferrari
In a successful 30 year career in the Gulf, I have operated in a broad range of roles in both Private & Public sectors.
I have undertaken UK, UAE & Qatar government roles working closely with & within Arab management teams at the highest levels.
I have also operated at Director, CEO & senior management roles for international corporates operating in the region.
I am very experienced & adept at dealing with Royalty, Ministers, Boards, Management & the people of the region.
My track record of success qualifies me to consult & train international corporate clients to positive effect.
The World Record, $2.4m World Cup ball
I advise a wide range of international businesses on how best to achieve & moreover retain profitable business in what are very challenging cross-cultural environments of the Gulf. The breadth & depth of this advice empowers clients to navigate from market penetration to exit strategies & all points en route, I provide answers to ad-hoc questions on pressing commercial issues or advice on competitors & personalities impacting your business, as they arise. I am also capable of taking a more hands-on role, effectively becoming ‘Country Manager’ or directing company sales campaigns where desired.
Presenting a Gulf Business seminar
I have been honoured & pleased to be able to impart my wide & varied experience of business & life in the region to a diverse group of people & organisations. I deliver private talks, seminar’s & corporate training events. I also deliver discrete one-to-one Board level strategy sessions.
My training covers such as:
· Commercial negotiations for key company members
· Market strategies & tactical sales plans
· Building & maintaining relationships
· Cultural awareness training
· Living & working in the Gulf
Based in London UK
Maintaining Relationships
Throughout the Gulf
Founder & Chairman
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